Gannett Reinventing Bloggers?

Gannett Newspapers have begun to hire “Mobile Journalists” that they have nicknamed “mojos” are part of their desire to have an ever increasing number of “hyper-local” stories for their websites and print mediums. These mojos are covering local events and doing local human interest stories with their laptops, digital cameras and audio recorders.

Now. Let’s replace some words with their synonyms and see how this reads.

Metroblogging has begun to recruit writers that they have nicknamed “bloggers” as part of their desire to have an ever increasing number of “hyper-local” stories for their websites. These bloggers are covering local events and doing local human interest stories with their laptops, digital cameras and audio recorders.

Reads pretty much the same, don’t you think? Gannett is using bloggers, essentially, to write their local news, which is fairly sweet. They’re also using community involvement to “crowdsource” their investigative reporting, which is fairly standard for modern online media, but certainly something new for the print media. Perhaps Wayan’s elegy for Marc Fisher is far more true than ever we imagined?

This post appeared in its original form at DC Metblogs

I live and work in the District of Columbia. I write at We Love DC, a blog I helped start, I work at Technolutionary, a company I helped start, and I’m happy doing both. I enjoy watching baseball, cooking, and gardening. I grow a mean pepper, keep a clean scorebook, and wash the dishes when I’m done. Read Why I Love DC.

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