‘Turning the double play’
courtesy of ‘afagen’

Just a shade over a week into the young MLB season, and the 4-5 Nationals can point to at least one area of improvement. According to Nielsen, the Nats have doubled the average local TV rating during Opening Week in 2010 as compared to the year before.

While the overall number isn’t getting close to the league leaders (the Red Sox pulled 11 percent of their market into local broadcasts), the fact that the Nats were able to perform decently well with viewers in the midst of several day games and the Caps postseason run is notable. Room to grow, for sure, in becoming a baseball town, but doubling your audience is still doubling your audience.

Dave Levy

Dave Levy is a PR guy by day, a media researcher on the side and a self-proclaimed geek. He blogs often about how traditional media adapts – or tries to adapt – to the growing digital media world at State of the Fourth Estate. You can follow Dave on Twitter for various updates about everything from sports from his previous home in Boston to eccentric and obscure pop culture references. Read why Dave loves D.C.