Capitol Hill’s Boxcar Tavern should really have more followers. Since the neighborhood establishment opened at the end of December, it’s tweeted 90 times and garnered 83 followers. Maybe if the restaurant tweeted a little more, it could raise that number a bit (note: this is not an invitation to over-tweet!)
@BoxcarDC only follows 7 other users, so immediately I wanted to know who they were. Unsurprisingly, the tweeters were restaurateur Xavier Cervera’s other four restaurants: Molly Malones, Lola’s Barracks Bar & Grill, Chesapeake Room and Senart’s Oyster & Chop House, plus @HootSuite, @Twitter and @BarracksRow.
While promotional, Boxcar Tavern’s tweets are funny and informative to denizens who want to know what’s on special everyday. My favorite was a tweet from Tuesday that had that mix down perfectly (and also highlighted my philosophy!) See this week’s winning tweet after the jump.
The account is run by Above the Noise PR. What I would like to see is Boxcar put up a “Bio” on Twitter and share more about cool things going on in the kitchen, not just talk about specials. The restaurant’s menu is pretty good, so it also deserves some love — not just the drinks and happy hour offerings. Read my First Look at Boxcar here.
It never seemed like Cervera’s restaurants took much of an interest in social media, in fact, most haven’t tweeted since December. Keep up the good work @Boxcar.
Boxcar Tavern is located at 224 7th St. SE. The closest metro station is Eastern Market (Blue/Orange Lines). For more information, call 202.544.0518.