The Features

Behind the Design: Immortal Beloved

Image Credit: Max Cook

Design is everywhere.  Your toothbrush is designed, your office is designed, and even the carts at the grocery store are designed (next time check out the difference between the elongated single carts and the compact double carts – the latter makes maneuvering through a crowded aisle much, much easier).  Design is truly meant to improve the physical and emotional relationship that we have with a space or a product.

Having spent a couple of years studying design, my sense of awareness in regards to its implications has been heightened.  No matter what I do, I take notice – the good, the bad, and the extremely ugly.  And one type of environment that has always left me wondering is the hair salon.   Why the heck do they all look and feel like clones?  High-end salons are almost always ornamented with chandeliers; trendy salons love to play glaring music – the louder the better; and I don’t think a “budget cut” salon exists without some dated, checkered vinyl flooring.  Can’t someone please answer my salon design woes and create something truly unique?

And in fact someone has finally answered my prayers! His name is Kelly Gorsuch and he is the owner of Immortal Beloved.

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