When the Washington Post first started its free Express magazine, I was a skeptic. I figured it was another way for the Post to prop up is declining market share and scare off any free daily competition.
So far, I’ve been proved right; the Express is the Post as written for USA Today readers. It hasn’t stemmed the slide of the Post circulation, and could even be a reason for it.
No matter what its rationale, there is no reason for the Express to be causing this mess.
Enough trees already die for the Post’s unread classified ads, killed by Criagslist, eBay, and the like, or entire papers that clog my building’s recycle bin.
The Post need not over print and over stuff in a sad attempt to over sell its Express readership too.
This post appeared in its original form at DC Metblogs