WashPost Going pro-PR with Bloggers

Good Friday in DC

Did you attend the Washington Post Bloggers Summit or better yet, the drunken after party? While I didn’t feel any lasting effects, either from the WashPost or the booze at the time, it seems that the Post didn’t forget us.

Now several DC Metrobloggers are getting press releases from Euro RSCG Magnet, a PR firm that the Post has hired to publicize its Washingtonpost.Newsweek Interactive website.

First was a plug for the Joshua Bell Experiment, that was topical if a little tardy. Then today came a more obscure note about the WashPost going HDTV on us:

washingtonpost.com, the award-winning news and information Web site, today announced high-definition (HD) podcasts, designed to be viewed on HD television and computer screens, are now available on iTunes. In a first for a news organization, the award-winning documentary videos created by the washingtonpost.com multimedia team also conform to the highest specifications for the new Apple TV, making it easier than ever to view extremely quality news content anywhere, any time users want it.

Could this be a good sign that DC bloggers, and blogging in general is getting more respect, or is it yet another attempt by PR firms to shape thoughts and ideas best left to independent thinkers?

I’m hoping the former, as I’ve come to learn firsthand with my humble OLPC News, blogging is moving into the mainstream, so much that the line is already blurring on what is “mainstream media” or not.

DC bloggers, are you getting the Euro RSCG Magnet emails too? If so, what do you think?

This post appeared in its original form at DC Metblogs

Married, mortgaged, and soon to be a father, Wayan Vota is in the fast lane to mid-life respectability – until the day his brood finds his intimate journal of global traveling and curses him with the ever-eternal reply “I’m gonna be just like you, Dad!”

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