High off the soy-ink fumes from multiple print runs and overpriced sold-online editions of the election day issue, The Washington Post has a new venture. How better to wring money out of the ever-shrinking paying reader pool than to attempt to sell $10 box-ads to the inauguration day issue?
Place your personal message of congratulations to the new President in the pages of the Historical Inauguration Day edition of the Washington Post and online at washingtonpost.com
Seriously? Who’s going to buy this?
Better question: Think they’ll accept the following ad? “Hey jeanyus, you could have sent a $3.50 hallmark card to 1600 Pennsylvania Ave with a $0.47 stamp on it and still be $6.03 ahead.”
That’s a hypothetical – I’m not spending the $10.