Metrobus is reinventing itself, reports The Examiner. Their new slogan (“See how far we’ve come”) and ad campaign is taking over the District. This $739,000 campaign is aimed at reversing the decline in bus riders in the wake of several Metrobus accidents last year.
While I like the shiny new buses, I think Metro’s dollars might be better spent improving NextBus service and getting more riders to use it. A new slogan won’t get me to take the bus, but knowing when the bus is coming so I don’t have to wait out in the cold would.