See How Far They’ve Come

Photo courtesy of
‘taking the bus’
courtesy of ‘philliefan99′

Metrobus is reinventing itself, reports The Examiner.  Their new slogan (“See how far we’ve come”) and ad campaign is taking over the District.  This $739,000 campaign is aimed at reversing the decline in bus riders in the wake of several Metrobus accidents last year.

While I like the shiny new buses, I think Metro’s dollars might be better spent improving NextBus service and getting more riders to use it.  A new slogan won’t get me to take the bus, but knowing when the bus is coming so I don’t have to wait out in the cold would.

Shannon grew up in the greater DC area/Maryland suburbs, went to Virginia for college and grad school (go Hoos!), and settled in DC in 2006. She’s an urban planner who loves transit (why yes, that is her dressed as a Metro pylon for Halloween), cities, and all things DC. Email her at Shannon (at)!

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