If I ever stop enjoying the odd press releases that roll into my mailbox I’ll know it’s time to stop writing here. Today’s gem is from Arena Stage and they’re courting the farm aficionado in their new marketing effort.
Arena Stage at the Mead Center for American Theater announces that a petting zoo provided by Pony To Go will be available for children and families to enjoy before all Saturday matinee performances of Rodgers and Hammerstein’s Oklahoma!
The second-best thing in this press release is the mention of business Pony To Go – who, despite their name, does not cater to French diners with no time to sit down to eat – and a link to their website… which includes a link to a page titled “pony party prices.” My favorite alliteration of the week.
I think it’s a great promotional idea, though, and kudos to Arena for thinking of it. It’s not clear from the press release whether they’re policing access to ticket-holders only, so if you’re the type to crash a petting zoo you might try dropping by Arena an hour before matinee showtime any Saturday this month.