No, Thank You. Rejected. Return to Sender.

Photo courtesy of
‘Cupcake Fail’
courtesy of ‘Mr. T in DC’

So, I don’t do this very often, but I’m fugunna do it right now. I’m going to be a hater. I know, I know, this site is called We LOVE DC, but that’s the thing about We Love DC – we think DC dates the wrong person once in a while, and may or not have worn something that we thought was pretty much atrocious. This is one of those times.

DC, if you accept one more cupcake place into your streets, I will lose it. Seriously. Even if that cupcake place is one of Sex & The City fame, and lord knows how much I love SATC. And here’s the thing: like the next girl, I enjoy a well-timed cupcake. I like red velvet. I can get behind a moist lemon cake in a cup shape. I can. And I do. But really, I do not need one single more shop where I can buy said treat. NOT ONE. NOT EVEN ONE MORE. NO THANK YOU. We have more than I care to recall, and with the Crumbs opening (and the massive PR fail that came with it), I finally hit my limit. We are not where New York’s trends go to die.

So Magnolia Bakery, while we appreciate the fact that you are considering opening your overly-iced doors in DC, I must say: DO NOT WANT. REJECTED. You’re beating the dead cupcake horse, and I would like to please return to sender. Thank you, and good night.

Katie moved to DC in 2007, and has since embarked upon a love affair with the city. She’s an education reform advocate and communications professional during the day; at night and on the weekends, she’s an owner here at We Love DC. Katie has high goals to eat herself through the entire city, with only her running shoes to save her from herself. For up-to-the-minute news and reviews (among other musings), follow her on Twitter!

6 thoughts on “No, Thank You. Rejected. Return to Sender.

  1. Pingback: Tweets that mention No, Thank You. Rejected. Return to Sender. » We Love DC --

  2. I think the real annoying thing about the influx of these cupcake chains is that they’re competing with our small, locally owned, entrepreneurial cupcake businesses. A chain like Crumbs or Magnolia have financial resources that make them hard to compete with – even if they have a sub-par product, they can make up for it with marketing, location, giveaways, etc.

    I like the DC cupcake trend (and, to a lesser extent, the whoopie pie trend) because it’s encouraged the growth of locally-owned small baking businesses. As much as people like to rip on cupcakes, I think brick and mortar business like Something Sweet, Hello Cupcake, and Georgetown Cupcake enrich our neighborhoods. Online businesses like Curbside Cupcakes, B Hall Baker, and Whoops! are adding to a more vibrant sweets-focused food culture. I know that not everyone can survive the trend, but the best ones will, and the city’s consumers benefit.

  3. Having just self-exiled from California to DC, I’m happy to report San Francisco could REALLY use a few of these joints and they’ve got the disposable income to blow on overpriced sugary treats.

    Agreed on the trend, enough is enough.