The “crackberry” phenomenon has finally made it to DC proper. Last night, hundreds, if not thousands of devotees lined Connecticut Avenue to get a taste of the west coast’s favorite frozen yogurt, Pinkberry. According to Pinkberry, their new DC store handed out around 2000 free samples of their tangy brand of fro-yo that had people lined up down the block and around the corner.
Pinkberry, founded in 2005 in Los Angeles, quickly gained cult status and became a favorite of celebrities – Lo Bosworth and Taylor Swift are devoted fans of the yogurt. The frozen yogurt itself is a different from most, with a more icy texture and distinct refreshing tartness.
One of the best features of Pinkberry is their toppings. The chain boasts over 30 possible toppings, ranging from fresh mango and kiwi to chocolate to Fruity Pebbles. Even better, customers can get as many toppings as they want.
Being a huge fatty, I sampled the original, mango, pomegranate and chocolate flavors. In general, I was impressed with the lightness and tangy-ness of the first three, and somewhat disappointed in the chocolate. if you like frozen yogurt, Pinkberry is definitely worth checking out, but you might want to give it a few weeks for the crowds to die down.