Late yesterday, the Internet Corporation for Assigned Names and Numbers (ICANN) approved the concept of the generic Top Level Domain (gTLD) which will open up a fairly wide landscape of domain suffixes like .com and .org to new members. While the number of Top Level Domains have expanded in recent years, the .dc suffix is still entirely unclaimed.
It could be a boon for the District to pickup the .dc gTLD to use for area businesses to highlight their work in the District, either to DC residents, or as proof they are a locally operating business. I know that we would happily pay for welove.dc, and I suspect that the various tour companies that operate tours to the area would make the investment if it was tied to some sort of competitive advantage.
It would be incredibly important for the DC OCTO to move quickly, though, as I suspect that they won’t be the only ones looking to be the registrar for that gTLD, and to lose control of that resource would be a pretty significant failure. Let’s get on it, OCTO, we’ll help you if we can.