‘Rosetta Stone: give me a break. As if. Stupid ad.’
courtesy of ‘diaper’
So apparently when the economy is in the shitter, people spend money on learning new languages. Who knew? Arlington-based Rosetta Stone, maker of popular language-learning software, reported $56.5 million Q2 revenue this quarter as compared to $47.7 million in the 2nd quarter of 2008, and saw a 26% increase in the average cost of its language software to $361. So not only do people take to learning new languages during an economic meltdown, they are also willing to spend MORE money to do so? Huh? Continue reading →
‘comScore’s Gian Fulgoni at Forrester Marketing Forum 2009’
courtesy of ‘David Berkowitz
Washington Business Journal reported yesterday that Reston, VA-based comScore networks, a company that collects data on the Web-surfing habits of millions of people around the world and uses the data to measure Web traffic and shopping habits, reported an increase of 9% in 2nd quarter earnings as compared to Q2 of 2008. The company generated $31.3 million in revenue this past quarter and its President and CEO, Magid Abraham, attributed the successful quarter to steady renewals amongst large-midsized clients to its growth, admitting that smaller businesses who were more affected by the economic downturn have not been renewing their membership with comScore. The company went public in June 2007 and has been competing with Nielsen Ratings for dominance in the online user analytics space since.