A friend and I were returning from lunch yesterday when we noticed this little item in Alexandria.
Look closely. (The answer to the riddle is past the break…)
Admittedly, it’s a little tough to see, but here is the price for the station exactly 150 feet behind the Exxon/Mobil station…
Still a little hard to read? Okay, the unleaded prices is $3.79, a 14 cent difference. Premium is $4.09, a 15 cent difference. Now, I’m not really math challenged but even that seems a little extreme to me. 14 cents per gallon difference? One hundred and fifty feet down the block?
I asked someone who knows a lot about the industry, and it turns out this isn’t all that unusual. If you are an Exxon dealer, you must buy from the Exxon fuel depot and you pay the Exxon depot price. The Liberty station owner can buy from any supplier, so they can shop around for a better price. The station owner can decide the price, but if they bought their supply at a higher price they will sell it for a higher price.
Still, it seems that Exxon is setting up this poor dealer to fail.
Enjoy the savings. And keep your eyes open.