In case you were wondering, WMATA is officially delaying the January SmartBenefits program until 2011. Oh, wait, you already knew that? Really? When did you find out…wait, last week, you say? When GM John Catoe, Jr. announced it at a small budget forum? Or was it from GGW, us, WJLA, the Examiner, or WaPo?
Oh, right. How silly of me. In Metro’s world, it’s not “official” until they put it out as a press release. Well, wait no longer. You’ll note that despite what Catoe and others said last week, this release only says that Metro has delayed the change and the program “will remain as is until further notice.” Which, in Metro’s little world, could be as early as oh, say, tomorrow. So despite what some officials said last week, the program may well not be on hold for all that long – or it could be promised in February. Nice way to help non-federal businesses figure out what the hell to do, that.
You know, I was waiting for this release with great anticipation, ever since we found out in such a half-assed, roundabout manner last week but had no official press announcement on something so huge that affects many commuters in the area. I had high expectations this press release would be a masterpiece of media savvy, an epic piece of public relations literature that would be a shining example to companies worldwide on how to execute the perfect informational piece. With lots of detail, charts and quotes. Because they were taking a long time to craft such a simple message.
Clearly, I had the bar set too high. WMATA? Your communications policies continue to be EPIC FAIL.