Gannett to experiment with hyperlocal

Photo courtesy of
‘Truthful Cliches’
courtesy of ‘InspirationDC’

In yet another case of local-media-imitates-outlet-that-hasn’t-launched-yet, Gannett will be rolling out new “community websites” in 10 of its TV markets, including the DC area (They own WUSA9, the CBS affiliate, here). They aren’t saying when, but the idea is to “leverage user-generated content” to provide “hyperlocal coverage” and, of course, provide additional targeting data to advertisers. Will any of this user-generated content appear on the TV stations whose websites receive this coverage? Of course not. That’s for “professionals.” Which means I expect the Gannett stations to solicit this hyperlocal coverage for free.

Tiffany Baxendell Bridge is an Internet enthusiast and an incurable smartass. When not heckling the neighborhood political scene on Twitter, she can be found goofing off with her ukulele, Bollywood dancing, or obsessing about cult TV. She is That Woman With the Baby In the Bar.

Tiffany lives in Brookland with her husband Tom, son Charlie, and two high-maintenance cats. Read why Tiffany loves DC.

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