Wizards To Launch 2010-11 Season With Midnight Madness

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‘The Wizards are heating up’
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Wizards #1 pick John Wall is no stranger to the concept of Midnight Madness. A tradition among many NCAA schools, the midnight practice session/pep rally is coordinated as an official training kick-off since organized practices can only begin a set number of days before the official season. At Wall’s former school, Kentucky, the star player did a little bit more than just make an appearance: he unfurled a dance move that would get everyone excited for the prospects of the prospect.

Whether it’s related to Wall, new owner Ted Leonsis, or just trying to start something different, the Wizards are going to try to find a little PR magic of their own at midnight. When the clock strikes 12 on September 28th, the Wiz will channel the college tradition and stage a madness of their own at the team’s new training home, George Mason’s Patriot Center. Doors open at 11 p.m. on the 27th, and hopefully Wall won’t turn into a pumpkin.

Dave Levy is a PR guy by day, a media researcher on the side and a self-proclaimed geek. He blogs often about how traditional media adapts – or tries to adapt – to the growing digital media world at State of the Fourth Estate. You can follow Dave on Twitter for various updates about everything from sports from his previous home in Boston to eccentric and obscure pop culture references. Read why Dave loves D.C.

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