Tom’s mention of Bones and Anacostia reminded me of an odd thing I noticed in AT&T’s “Rollercoaster” spot over the weekend.
In the very first vignette in the ad, a rollercoaster pulls into a subway station and all the suits board it. The sign on the wall of the subway station reads “Gallery Place-Chinatown Station-DC.” But the station they’re all standing in is manifestly NOT a Metro station.
At first I thought that it was just a badly-localized version of the ad, in which AT&T attempts to pander to potential customers in large cities by slapping the name of one of their transit stations on the wall of the rollercoaster subway without making any other attempt to make the set look like said station, and then getting the signage wrong on top of that. But no, this is the national version of the ad.
And that’s what makes it so confusing- if they were going for an “it’s appropriate for government business too!” message, why not pick a more famous DC station name? Smithsonian. Dupont Circle. Hell, even L’Enfant Plaza. And why stick that information on a sign that you barely see instead of making your fake Metro station actually, you know, LOOK like a Metro station? Or even showing a guy entering a station with a monument or something in the background?
It’s indisputably wrong, but I can’t figure out why they bothered sticking a faux DC Metro sign on their ad. It’s distracting.
(click to embiggen)