When Pink Jams! Founder and President Christa Floresca lost a 35-year-old friend to breast cancer in 2007, she learned the hard way that the disease does not discriminate based on gender, race, or age. That realization is what inspired Floresca to find a creative way to raise money and awareness of breast cancer’s effects on people under age 40.
“Jen was the first person I had ever met that was around my age that had been diagnosed with breast cancer,” Floresca said, “I always thought that was something that you worried about as you got older.”
Founded in 2009, just two years after Jen’s passing, Pink Jams is currently doing all it can as an organization to raise funds and engage in community discussion about breast cancer affecting people under age 40. “It’s not really about the money,” Floresca said. “It’s about the awareness. It’s about reaching thousands and thousands of people,” and that’s what the 2nd Annual Under:40 Music Marathon at the Hard Rock Café this coming weekend will help to do.