‘Pound the Hill’
courtesy of ‘Samer Farha’
I don’t know what it is about coffee shops catching my attention lately, especially because I don’t drink what they sell unless it tastes more like a chocolate milkshake than coffee. It must be because they are using Twitter like pros!
Pound Coffee, The Hill has been tweeting away for about one year and a half. The shop’s description has changed a bit though, since @PoundCoffee opened up on Capitol Hill the same day it closed in NoMa. Everything else social media wise has stayed the same: contests, special codes and general musings about life.
The “tech/social media geek” (his description, not mine) behind the account is Pound owner Karl Johnson. He says Pound’s food concept depends on the use of dynamic media daily to let people know what they’re serving and make them hungry enough to walk in the door. Pound, of course, serves a different lunch every day.
See the winning tweet after the jump.