You may have noticed the sculpture of the word “LOVE” erected in Dupont Circle last week. While it was billed as an art installation, it was actually part of an ad blitz done for the Virginia Tourism campaign, and the Park Service isn’t happy at all about being lied to. According to Lydia DePillis from the City Paper, the installation was removed with prejudice Friday.
Virginia Tourism took down their blog posting on the takeover, but the press release remains online.
What would an ad like that cost, though? I know you can’t buy ad space in Dupont Circle, as it’s Park Service land and they don’t permit advertising on public land, even in DC, but I did some talking to media buyers today, and came up with some numbers.