You may have noticed the sculpture of the word “LOVE” erected in Dupont Circle last week. While it was billed as an art installation, it was actually part of an ad blitz done for the Virginia Tourism campaign, and the Park Service isn’t happy at all about being lied to. According to Lydia DePillis from the City Paper, the installation was removed with prejudice Friday.
What would an ad like that cost, though? I know you can’t buy ad space in Dupont Circle, as it’s Park Service land and they don’t permit advertising on public land, even in DC, but I did some talking to media buyers today, and came up with some numbers.
Got time for a long lunch? Then head over to the Center for Digital Imaging Arts (CDIA) on Friday, October 30th from 12-2pm to check out “Art & Copy,” a documentary about advertising and innovation that includes some of the industry’s greatest minds, like George Lois, Mary Wells, Cliff Freeman, Dan Wieden, Lee Clow, Hal Riney and others. The film’s executive producer, Kirk Souder, will be on hand for a Q&A post viewing. The film will not be widely released, so this is your only chance.
Fitting that this first Metro video ad should be at a Farragut Square station, considering that pre-reboot Captain Kirk’s first deep space assignment was to the USS Farragut as a young lieutenant. Next on the wish list: holodeck Metrobuses. If that’s too much to ask, I’ll settle for working turbolifts escalators.
I was about to comment on this earlier but Life Outtacontext beat me to it: doesn’t this guy in a stock photo on the DC Dental Spa billboard ad in various Metro stations look just like a white version of Barack Obama? I do a double-take everytime I see it.
Remember animated tunnel ads and how cool and innnovative it was to have moving pictures advertising stuff to you in Metro tunnels? I wonder why lately there hasn’t been a tunnel ad movie between Metro Center and Gallery Place? Are there just no clients? Was it because the novelty of it all just wasn’t enough to salvage Day Break and Speed Racer?
For now, there’s still a moving tunnel ad between Gallery Place and Judiciary Square. Right now it is the Quik Bunny telling you something about happy places, as shown in the video above.
Judging by the graffiti on this Metro train ad for Global Impact, there’s an Orange Line rider somewhere out there who (1) hates African aid groups because of secret genocide conspiracies, (2) has a Sharpie, and (3) is unsure of the spelling of “holocaust.”
How awesome is it that we have Vault-themed ads for Fallout 3 on the Metro?
For those not in the know, Fallout is a series of turn-based adventure/role-play games set in the barren wasteland of a post-apocalyptic anarchy, where you play a survivor newly emerged from an isolated subterranean bunker called The Vault. DC-focused trailer video and images after the jump.