In a few weeks the Hirshhorn will be opening “Yves Klein: With the Void, Full Powers”. In anticipation of the exhibit, Yves Klein will be taking over all of the Hirshhorn’s social media outlets. Quotes by Klein (1928-1962) will be posted daily to Twitter and Facebook with links to accompanying images, video and audio, giving everyone an inside look into the artist’s creative perspective (and hopefully getting them interested in the exhibit).
I think that this is a really interesting and creative way to promote an upcoming exhibit. Way to go Hirshhorn!