Yes, cupcakes are a trend, a fad that will probably end soon enough. But until it does, I will bide my time eating as many of them as possible and debating the merits of DC’s many, many cupcakeries. The latest installment in our city’s love affair with frosting comes in the form of a Cupcake Camp scheduled for this fall in Arlington.
Caring about the environment is the cool thing to do, right?
According to a study conducted by the University of Minnesota’s Carlson School of Management, when people shop in public they tend to favor green and more earth friendly products – however, when shopping online people tend to favor the ‘regular stuff’; thus suggesting that “green purchases are often motivated by status,” says Vladas Griskevicius, co-author of the study.
Although I find this study to be quite interesting, I wonder how variables such as statewide or citywide mandates could moderate this study’s outcome. Since the District’s 5-cent bag tax law took effect, not only is going green now hip – but if you want to watch your pennies, it’s basically required.
I don’t really thing in the end anyone really cares what your reasons for being environmentally conscious truly are, because as long as a difference is being made then it doesn’t really matter right?