Washington Post? There’s an App for That

Photo courtesy of
‘Lotus #67′
courtesy of ‘Chris Rief aka Spodie Odie’

Online news site paidContent received reports this morning that the Washington Post is heading toward the Apple App Store. The new app, which will provide similar content as the paper’s online properties, should be available today for you to download to your iPhone or iPod touch. WaPo columnist Rob Pegoraro confirmed the news earlier this morning on Twitter.

As the post from pC noted, the application will run you $1.99, and this isn’t the first time a print outlet as done it as a paid version. The U.K.’s Guardian sold over 100,000 downloads of its $3.99 app in the first 10 weeks it was available, but its also worth noting that the New York Times has an app that is currently free (this may change further down the road when NYT moves to a paid-metered-content model).

I’ll toss this one to the crowd: Would you pay for a WaPo app or would you be more likely to download it if it was free?

Dave Levy is a PR guy by day, a media researcher on the side and a self-proclaimed geek. He blogs often about how traditional media adapts – or tries to adapt – to the growing digital media world at State of the Fourth Estate. You can follow Dave on Twitter for various updates about everything from sports from his previous home in Boston to eccentric and obscure pop culture references. Read why Dave loves D.C.

4 thoughts on “Washington Post? There’s an App for That

  1. Definitely. I pay more than that for coffee that isn’t very good several times a week. This is $2 for a ton of decent news every single day.

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