The Daily Feed

Food Tweet of the Week” Barcode

Photo Courtesy of Barcode

I’ve talked about how good Barcode is at using Twitter effectively before. The Farragut North restaurant by day, club by night tweets almost obsessively. If you write something to @barcodedc, owner Antonis Karagounis will get back to you immediately. Try him.

Quite the savvy promoter, and also part of the team behind Lima and Ultrabar, Karagounis believes that Twitter can be used to draw customers in and keep them up-to-date with what’s going on in the restaurant and beyond. He uses the technology so much that he’s almost given up on talking on the phone, asking people to please e-mail rather than leave a voice message. LOVE it.

He tweets so many pictures of delicious food, that I sometimes wish I worked closer to Barcode to have that quick lunch opportunity.

See this week’s Tweet of the Week below:

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Food and Drink, The Daily Feed

Restaurants Love to Cook, Serve & Tweet!


“These days at a restaurant you have plates, tables, food and Twitter.”

-Barcode owner Antonis Karagounis

“People regularly ask for restaurant suggestions from other Tweeps on Twitter. When we are able to find those requests and immediately welcome them to our restaurant, they are floored by the quick response and personalized welcome. We’ve been lucky enough to gain many new diners this way.”

Bourbon Steak Publicist Sangeetha Sarma

A recent Restaurant Week experience reminded me that you can’t always expect restaurants to be on 100% all the time, but if someone or something fails, speak up.

Like many patrons, I had an issue, vented about it on Twitter, and received a very satisfying response. SO I decided that every Friday I will write a small piece about The Week’s Winning Food Tweet. This could be a restaurant itself, a food truck, a chef, a manager, etc. The winner will be someone (something?) who puts a smile on my face for a different or interesting perspective.

The free, 140 character service has revolutionized the restaurant industry. It’s necessary for restaurants to actually engage their followers in order to create loyalty and really make patrons & potential patrons feel like friends.

I wanted to take a look at the Top 5 ways that restaurants use Twitter effectively. That means they aren’t just tweeting the daily specials, but following my rules to inform, satisfy, calm and entertain!

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