“These days at a restaurant you have plates, tables, food and Twitter.”
-Barcode owner Antonis Karagounis
“People regularly ask for restaurant suggestions from other Tweeps on Twitter. When we are able to find those requests and immediately welcome them to our restaurant, they are floored by the quick response and personalized welcome. We’ve been lucky enough to gain many new diners this way.”
-Bourbon Steak Publicist Sangeetha Sarma
A recent Restaurant Week experience reminded me that you can’t always expect restaurants to be on 100% all the time, but if someone or something fails, speak up.
Like many patrons, I had an issue, vented about it on Twitter, and received a very satisfying response. SO I decided that every Friday I will write a small piece about The Week’s Winning Food Tweet. This could be a restaurant itself, a food truck, a chef, a manager, etc. The winner will be someone (something?) who puts a smile on my face for a different or interesting perspective.
The free, 140 character service has revolutionized the restaurant industry. It’s necessary for restaurants to actually engage their followers in order to create loyalty and really make patrons & potential patrons feel like friends.
I wanted to take a look at the Top 5 ways that restaurants use Twitter effectively. That means they aren’t just tweeting the daily specials, but following my rules to inform, satisfy, calm and entertain!