At 8:05am this morning, literally minutes after the new Social Safeway opened its doors to public, and the competition between the super giant and the Whole Foods up the street had already begun.
As I walked down Wisconsin Avenue, the former Pizza Hut, located directly across the street from Whole Foods entrance and parking garage was being decorated with a big bright banner/decal that read “Hungry Georgetown? Safeway: We are just down the block.” How neighborly and friendly of the Safeway to let Whole Foods know they’re there for them. I mean WF might indeed be hungry and in need of a good sandwich.
In all seriousness, I’m all about some good competition. WF has had it made since the Social Safeway closed last year for renovations leaving Glover Park, Burleith and Georgetown residents sans a non-organic, “non-gourmet,” whole paycheck devouring grocery store. Advertising the new Safeway directly across the street from WF is a genius marketing maneuver by Safeway. Well done sirs. Well done.