At 8:05am this morning, literally minutes after the new Social Safeway opened its doors to public, and the competition between the super giant and the Whole Foods up the street had already begun.
As I walked down Wisconsin Avenue, the former Pizza Hut, located directly across the street from Whole Foods entrance and parking garage was being decorated with a big bright banner/decal that read “Hungry Georgetown? Safeway: We are just down the block.” How neighborly and friendly of the Safeway to let Whole Foods know they’re there for them. I mean WF might indeed be hungry and in need of a good sandwich.
In all seriousness, I’m all about some good competition. WF has had it made since the Social Safeway closed last year for renovations leaving Glover Park, Burleith and Georgetown residents sans a non-organic, “non-gourmet,” whole paycheck devouring grocery store. Advertising the new Safeway directly across the street from WF is a genius marketing maneuver by Safeway. Well done sirs. Well done.
Shop Around The Corner
‘Shopping – Race to the Checkout’
courtesy of ‘David Blackwell.’
Great googlie mooglie! With all the interwebz chatter about the grand reopening of the Social Safeway at 1855 Wisconsin Avenue, NW, one would think this was the greatest development in DC since sliced bread, and as one of those local residents, who has been supermarket less for almost a year, and therefore semi-breadless, it is indeed a long awaited event! And no, Whole Paycheck (aka Whole Foods) does not count as a supermarket, even though I do love their produce and two-for-one pizza Tuesdays.
This Safeway is going to be, quite frankly, TheBomb.com. Not only will it be Safeway’s most state-of-the-art, greenest, opened 24 hours, full-service grocery store to date, but it will also feature: a wine cellar complete with a wine steward, a specialty cheese department with certain varieties flown in fresh daily from Europe; a sit-down sushi bar; brick-oven pizza; Italian-style gelato bar; an upgraded Starbucks coffee bar; indoor/outdoor seating area featuring a fireplace, HD televisions, complimentary WiFi, and open balcony overlooking Wisconsin Avenue; a SunTrust Bank; a Bergmann’s Dry Cleaners; and wait for it……..A NUTBAR!!!!! offering a wide selection of warm, ready-to-eat nuts that can be flavored or ground on site to create spreads and butter. OMG!!!!
Social Safeway 2.0 is set to open its brand spanking new, glorious, long awaited doors May 6th. From the looks of the construction site’s live webcams, there’s a fair amount of fixing up to do in the next month and a half month. Giddy up Safeway! Giddy Up!
‘New Social Safeway Coming Soon to Burleith’
courtesy of ‘TreyDanger’
The Social Safeway has gone all social media on us, and got themselves a website. Yes, we’re still only about half way through the nine month long renovation, but now we can track progress and developments.
The site offers a real time WEBCAM with time lapse, split screen and overlay functions, schematics of the supermarket and commercial area, and photos detailing the new and improved department offerings.
As a regular user of the former Social Safeway, I am pumped for the new grocery store and the additional offerings it will bring to an already vibrant and awesome DC neighborhood.