‘Ready, set, go?’
courtesy of ‘fromcaliw/love’
In an effort to keep ridership up during the frigid winter months, Capital Bikeshare is holding a two-month long biking competition starting January 1, 2011. The crux of the competition is to crown the area’s Winter Weather Warrior (aka: the participating member who makes the most trips by February 28,) and then handsomely rewarded he/she with the below prizes:
- A free, three year extension of their membership
- Two free annual memberships to give out to friends or family
- A $100 gift card to Hudson Trail
- A $25 gift card to Starbucks
In addition to the Winter Weather Warrior, Capital Bikeshare will award the Long Haul Rider (member taking the most trips on Capital Bikeshare over 3 miles) and the Most Saddle Time (member with the most time spent on Capital Bikeshare) awards in both January and February.
To sign up for the contest you 1) have to be bloody nuts, it’s cold out there, 2) have to be a Capital Bikeshare member and 3) have to sign up to participate.
At 8:05am this morning, literally minutes after the new Social Safeway opened its doors to public, and the competition between the super giant and the Whole Foods up the street had already begun.
As I walked down Wisconsin Avenue, the former Pizza Hut, located directly across the street from Whole Foods entrance and parking garage was being decorated with a big bright banner/decal that read “Hungry Georgetown? Safeway: We are just down the block.” How neighborly and friendly of the Safeway to let Whole Foods know they’re there for them. I mean WF might indeed be hungry and in need of a good sandwich.
In all seriousness, I’m all about some good competition. WF has had it made since the Social Safeway closed last year for renovations leaving Glover Park, Burleith and Georgetown residents sans a non-organic, “non-gourmet,” whole paycheck devouring grocery store. Advertising the new Safeway directly across the street from WF is a genius marketing maneuver by Safeway. Well done sirs. Well done.
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